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Go Social

Go Social

Understanding social trends in today’s world means understanding human trends. Tapping into these trends and figuring out just how social activity works allows us to create relevant content, drive targeted promotions and campaigns based on social recommendations. At Desato, we know it’s becoming increasingly important for businesses to use sites like Pinterest and Twitter in order to engage customers and drive their content in directed, intelligent ways that produce real results. We also understand the difficulty of staying on top of these things through the bustle of the work day. This is where Desato can help you. At Desato we know social, and we know global social. Our strategists are in tune with what’s going on and can team up with your business to create regular updates, monitor social activity, and analyze metrics and data. All to give your customers the richest experience on their favourite social media sites, and in turn giving your business that needed modern edge. Being a global agency, Desato understands the needs of international markets in regards to keeping up with social media, and has experience working with sites like RenRen to provide businesses with the best social solutions, no matter where.

Omni Smart Channel

Omni Smart Channel

As time changes, so does eCommerce. With more and more ways to deliver content to users, how can a business best utilize all of the given tools it has access to? The new buzz word these days around agency circles seems to be “Omni channel”, but what exactly does this mean? Translated directly, it means utilizing all channels, or universal channels. The omni channel method is about true continuity of the user experience, a seamless approach to the consumer experience, allowing the user to perceive everything by using all possible channels simultaneously. Users these days have all the information they need at the tip of their finger. With such a massive wealth of information out there, businesses have focused on providing content and solutions universally on all platforms, thus enabling themselves to track activity across all platforms. At Desato we understand the importance of omni channel, but also realize a fundamental problem. With so many channels, and so much content, how can we make any of it stand out? Furthermore, why build content across all channels if your customer base isn’t even going on them? It is because of these that we ask, “Why build omni channel, why not build Omni Smart Channel?” Making a mobile site is not omni channel, it’s just basic eCommerce. We take the time to understand your business and your business needs, in turn understanding how to use these channels to streamline your business. Creating more interest, driving more sales, not just online, but offline as well is our goal. Instead of creating content across all possible channels, we work with you to maximize results and create intelligent content on specific channels that maximize your business goals. We believe it’s not about how many channels, but about how you use these channels.

Global Commerce Implementation

Global Commerce Implementation

Desato helps companies leverage the power of Internet technologies to strengthen customer relationships, improve business processes, and increase profitability. Our Analytics and Strategy service analyzes our client’s industry, capabilities, resources, and business objectives in order to develop a business case for its e-business initiatives, and to make informed recommendations on technology vendors. Our experience in analytics and data mining provide our customers with the tools necessary to monitor and maintain high-levels of ROI on each marketing dollar spent. Working collaboratively with the client, we uncover opportunities for increased revenues and cost efficiencies, and identify the key technical and business considerations of the e-business initiative. With tools in place, marketing groups are able to see the real-time effectiveness of each campaign, promotion and marketing initiative as they happen, allowing for optimization which will lead to greater customer acquisition and retention. With years of experience in eCommerce implementation, Desato is able to ensure that the relevant data is available in a format and structure that meets the business needs.

User Experience

User Experience

Many eCommerce projects these days are plagued by user experience problems. Agencies go in and create cookie cutter solutions quickly and ineffectively. Problems such as poor navigation, confusing shopping carts and poor product imagery are extremely detrimental to your business’ success online and act as a barrier to higher conversion. At Desato we pride ourselves in our ability to understand exactly what it is that makes a memorable and efficient user experience. Our team has the knowhow and the attention to detail to create a seamless user experience. We are about finding out what it truly means to be your customer. Understanding your product and what it means to the customer means understanding what kind of user experience is the most ideal. Structuring and creating a user experience that speaks to not only your customers, but to individual segments of each, gives you that extra edge. Empowering your customers with the information they need is our specialty. From video galleries and live chats to color swatches and customer reviews, we’ve got your needs covered. Whatever is needed to provide the best possible customer experience necessary for speedy conversions is what we will put into the project together.

Orion Accelerate

Orion Accelerate

At Desato, we use Oracle ATG to create the best eCommerce solutions for your business. What Oracle ATG can’t do outside of the box, Orion Accelerator can. Orion is a solution accelerator that is designed to speed up the delivery of eCommerce site elements, core processes and integrations in order to help reduce project budget and timeline, all while delivering maximum scope and site functionality. Using this approach, your investment in eCommerce can be focused on creating an excellent and differentiated customer experience that helps engage end customers and improve the project’s return on investment. Orion is the first accelerator certified by Oracle and can reduce your development time to 8 weeks or less. Using Orion Accelerator, Desato can deliver more for your projects, bringing together core eCommerce functionality, integrations, and APIs which are not available within the ATG framework. Orion reduces risk and simplifies projects through production ready models. Using Orion allows for a budget more focused on customization and differentiation, by decreasing dollars spent on ‘commodity’ eCommerce functionality. More Detail >>